At Sequitur, we believe that the strongest brands are the ones that tell the truth. They see brand as more than just a pretty logo. They see it as direct expression of strategy, of intent. They take the time to get to know themselves and their customers deeply. And they share principles and priorities so that they can work together as one.
When you lean into the overlap between what you care about (and the world you want to create) and what your customers care about (and the world they want to live in), we believe your brand will stand the test of time.
If you’ve got solid consumer research, a clear business strategy, and an honest story to tell, you’ll be set to survive and thrive in this increasingly noisy world where consumers are in the driver’s seat and it’s more and more difficult to stand out, much less control the conversation.
That’s what we call being a Deep Brand. Here’s how we do it:
Our Approach
Research
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We dig in deep.
We talk to a lot of people (both inside companies and out in the world) in depth, usually about their feelings. Because feelings are more important than thoughts.
Workshopping
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We hash it out.
We get different people with different POVs into one room, show them the truth, and encourage them to argue, invent, and ultimately agree.
Synthesis
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We condense.
The hardest thing we do is to take a lot of stuff and reduce it down to three things. Reducing means deciding, clarifying, and prioritizing.
Exploration
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We time travel.
We fast forward to the ideal future state and bring back what we call ‘tangible provocations’—basically artifacts of the strategy in action that people can react to.
Execution
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We get it down.
Because we came up as creatives, when it comes down to actually making the stuff, we’ve got the chops. And when we’re out of our depth, we know a guy (or two).
Refinement
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We embed.
With us, it’s never ‘ta-da—see ya later’. We’re always in it with our clients, often refining our collective output in real-time, should-to-shoulder with our peers within.
Why Go Deep?
Deep Brands thrive because they live their mission, they execute as a team, and they empathize with their customers.
What Makes A Deep Brand Deep?
01.
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They know themselves so that they can live their mission.
They’re willing and able to take a good long, hard look in the mirror and see themselves as they actually are. They’re reflective. And they live their mission because it’s true.
02.
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They share principles and priorities so that they can work as one.
They’re purposeful and aligned. Their intent emanates from the inside out, and their actions are automatically consistent. What they say and do match up.
03.
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