| Brian Joseph / Classic story: unassuming, mild-mannered (well, actually not-so-mild-mannered) singer-songwriter has kids and comes up with a great idea. He pitches it to Target. They like it. But they think it could be more. More that just a product. A brand. Said musician calls us. We listen to him and we realize. He’s the brand. We tell him this. He freaks out at first. Wouldn’t you? But then he sees how the brand really is all about his take on things. His experience of parenthood and his huge distaste for all the un-cool things out there for cool new parents. Can’t tell you too much more about all of it yet or where it’s going. The lawyers get touchy about things like that. But rest assured. The story’s gonna have a (very) happy ending. |
